Geo fencing is a new technique that brings digital marketing to the next level. Traditional digital marketing requires a user to be on Facebook or Instagram or be actively searching for your product or service on the internet. These are all online activities. With Geo Fencing as long as your future customer has their cell phone or tablet on them we can target them with advertisements for your brand based on where they are located.
For example, lets say you are a general contractor. There is a tradeshow in town. We can set up a digital fence around that location and whenever a person walks into the building we can have ads directed to them as soon as they leave the perimeter. Same concept can be applied for realtors, restaurant owners, construction companies, financial advisors and many more.
When the users leaves the targeted location, they will go home and pull up their phone and start checking the weather, read the news or perhaps play a game on their phone. When they do this your ad will be displayed on these websites or aps. We can target anyone that has entered this location for up to 30 days.
With Geo fencing it is all about brand awareness. If a user does click on your ad and visits your site this obviously a plus but again its all about brand awareness. With your ad being displayed to thousands of people your phone calls and website visitors will spike. We can track all of this in a report to you. We can even see when a user walks into your storefront.
We can target buildings, households, tradeshows and even households. No matter where you believe your customers are we can help grow your brand and generate more leads for your business. If you are interested in learning more be sure to click on the contact us page to schedule your free consultation.