A website that isn’t properly optimized for users and search engines has minimal chances of driving traffic from search engines. On-page SEO is essential for any business looking to run a successful SEO campaign and achieve higher rankings on search engine results pages. Often referred to as on-site SEO, on-page SEO is involves optimizing the content and structure of a webpage with the aim of helping search engine crawlers to understand the context and meaning of the page.
It’s through on-page SEO elements and factors that you can guide search engines to the specific keyword phrases you want your webpages to rank. Some of the essential on-page factors that affect your ranking on search engines include:
Publish Fresh, High-Quality, Useful Content
There’s no way a website with poor quality and bad content is going to survive, with or without SEO. First, you have to create original, high-quality content that’s useful and adds value to your audience. Don’t just create any content for the sake of publishing it. Take time to research and create unbiased content that answers the questions and concerns your audience has about your product or service. Keep in mind that long articles (2000+ words) rank better than short articles.
Title Tags and Meta Descriptions
To understand what your webpage is all about, search engines check your page tittle and Meta description first. It’s, therefore, important that each page on your site has a unique title. Consider writing short and descriptive titles and include your target keywords to the beginning of your page titles. Include your target keywords in your Meta description as well. Duplicating, missing or having poorly written title tags on your site can negatively impact your search engine optimization results.
One thing you want to get right when creating your website content is starting with compelling headlines. You’re creating content for your audience and the only thing that could create an impression or entice users to click through is your headline and title. Take time and create compelling headlines that spark interest so your content can perform well on search engine results.
A good URL should have less than 255 characters. An SEO-friendly URL is short and descriptive with a target keyword. To optimize your URL structure, consider grouping your pages into categories so that both search engines and users can have an easy time finding what they want. Adding a breadcrumb menu can also help users navigate your site in a structured way.
Image and other Multimedia Elements
There’s no better way to make your pages more appealing and interesting to users than by adding images. Images make a webpage easier to understand. However, it’s important to note than some images can slow down your site. You should optimize the size of your images, therefore. Image optimization is crucial as it ensures better user experience, additional ranking opportunities, and faster page load times. Use original images and include ALT tag to describe each image.
You can’t just focus on creating and adding new content on your site without auditing the existing content. Is the existing content gaining ROI? Are you achieving your goals as a business with the existing content? Which types of content are working for you? Do the existing articles provide outdated or inaccurate information? These are important questions that can greatly help your SEO strategy. Make sure you audit your existing content on a regular basis.